This module is designed to assist with the challenging task of commercializing BioAg solution products with a focus on providing practical tools and insights based on years of experience. This module will help you understand what actions are essential for success as well as what pitfalls to avoid.
Module Outline
Section 1 – Defining and Aligning Company Mission
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What is your mission?
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Do you have a mission statement?
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Is your mission statement clear, precise, and distinct?
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Does your mission statement draw a potential customer to your products.
Section 2 – Assessing the Market Opportunity
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Does your product solve a challenge in the marketplace?
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Identify what crop(s) to target?
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Evaluate the size of the market(s)? Acres, hectares, etc.
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Revenue value of market segment?
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What market segment will you target?
Section 3 – Pricing & Positioning Your Product
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Product formulation
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Cost of production
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SG & A costs What is your company’s Value proposition?
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What is your technology?
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Why should I buy your product?
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Determining Features, Advantages, and Benefits
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Promotion
What this module offers you?
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The idea behind corporate philosophy necessary to ensure commercialization success including organizational culture, values, and mission.
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Information on how to structure a successful management team and the roles and responsibilities of key members.
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Entire process of taking an idea to market from ideation to commercialization including the development of a business plan.
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Learn to establish your value proposition, including the benefits and unique selling points of your product.
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Guidance on how to determine the best timing for product introduction to the market.
What will you take away?
This module will help you gain valuable knowledge and skills to successfully commercialize your product. Learn about the corporate philosophy necessary for commercialization success and the ideation to commercialization process. Additionally, the modulewill teach you how to establish a value proposition and determine the best timing for product introduction to the market. Ultimately, you will be equipped with the tools to successfully bring your product to market and achieve long-term success.